PurEVOO is one of the 4 winning projects among 40 applications from 13 EU countries under InnoBuyer project, aiming to transfer and tailor innovative solutions that meet needs of public organization.
In Germany, olive oil fraud has emerged as a critical issue, characterized by mislabeling and adulteration of extra virgin olive oil, undermining consumer confidence, market integrity and poses potential health risks. The main types of fraud are adulteration by the addition of cheaper oils, false claims of origin and the use of substandard oils.
PurEVOO aims to deliver a reliable and cost-effective DNA based solution targeting admixtures of olive oil with other vegetable oils, and to complement current solutions used to tackle this issue, and further enhance consumer protection.
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Few words about InnoBuyer: is a coordination and support action, funded by the European Union’s Horizon Europe research and innovation programme, aiming to connect the acquisition of innovation by public and private organisations enabling efficient services to citizens and customers. Offering testing ground and benchmark towards the implementation of a demand-driven methodology that brings together Challengers (public and private organisations) and Solvers (notably European Innovation Council-supported SMEs), to jointly co-create innovative solutions, and speed-up the process leading to a concrete innovation procurement. INNOBYER has received funding from the European Union’s Horizon Europe research and innovation programme under the Grant Agreement 101071212.
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